Marketers have been long struggling with budgets for campaigns. One of the first places that sees a significant financial cut is the marketing budget during any economic shrinking. With less disposable income available in the broader economy, it’s important to understand how to be more efficient in advertising spend while creating effective campaigns. Getting the most value for the smaller ad budget available should be the most critical of a business’s marketing goals.
In this episode, we discuss several tips that might you develop and launch effective marketing campaigns on a shoestring budget.