Videos are the future. While sending emails after every new signup will help increase the customer engagement, do you know converting that to a personalized video will increase it by 2x? A personalized video can be triggered for any customer...
Building an eCommerce business from scratch is always a great experience to have in your lifetime. Starting from the manufacturing and distribution of the product to getting that to the actual customer, you will enjoy every phase of your customer...
Marketing was all about bringing in leads – MQL, a couple of years ago. But things have tremendously changed; marketing is not just about leads. It is even not about building the pipeline or revenue generation. Marketing is something more than that...
Tony Guarnaccia grew up in a small business. With a passion for marketing, he found the company “Big Fish Results” in a mission to Democratize Marketing. His experience includes a $400 million ad spends on Google and working with companies like...
Don’t bring the consumers to your place, instead go visit the channels where your consumers are. That’s where the power of marketing comes in. Conversational marketing is a way of how you initiate those conversations and create a rapport with your...
Moody Price based out of Baton Rouge, LA is one of the largest providers of instrumentation & high-pressure products in the United States. With over $6 million of inventory, Moody Price offers on-site inventory management trailers that can be...
I had a chance to moderate a panel discussion this week with some interesting people in the B2B space. I hope you will learn too. Ryan Van Hoozer, VP of Operations, Marysville Marine DistributorsKenn Glenn, Marketing Director, Marysville Marine...
Distributors can’t simply carry on with their day-to-day operations like how they were doing a decade ago. Every distributor is digitally evolving and we have to focus both on the business and operations side of things. Digital transformation is...
Magento Masters Virtual Series is a bi-weekly event from DCKAP. This past week we wrapped up the season 1 with an interesting guest in the Magento community. I had a great conversation with Ben Marks, Magento Evangelist at Adobe and we discussed:...
Not very often you see companies investing in a customer experience team. But, more than anything else, if you’re looking for exponential growth this is where you should begin first. But like all of you, I do have this question, where to begin and...