Chris Brackett is the Vice President of Operations & General Manager at C.W. Hayden, and he recently sat down with DCKAP’s Founder and CEO, Karthik Chidambaram. Their conversation spans through the incredible journey Chris has had within the...
Danny Silverman is the Vice President of Strategy and Innovation at Maintex, and he recently sat down with DCKAP’s Founder and CEO, Karthik Chidambaram, for a conversation that goes back over the history of the company itself, up into their most...
Erin Griffin is the V.P. of Marketing & Communications at Riddell, and she recently sat down with DCKAP’s Founder and CEO, Karthik Chidambaram, for a conversation that touches upon the history of the company and their most recent evolution into...
Videos are the future. While sending emails after every new signup will help increase the customer engagement, do you know converting that to a personalized video will increase it by 2x? A personalized video can be triggered for any customer...
Building an eCommerce business from scratch is always a great experience to have in your lifetime. Starting from the manufacturing and distribution of the product to getting that to the actual customer, you will enjoy every phase of your customer...
Marketing was all about bringing in leads – MQL, a couple of years ago. But things have tremendously changed; marketing is not just about leads. It is even not about building the pipeline or revenue generation. Marketing is something more than that...
Tony Guarnaccia grew up in a small business. With a passion for marketing, he found the company “Big Fish Results” in a mission to Democratize Marketing. His experience includes a $400 million ad spends on Google and working with companies like...
Don’t bring the consumers to your place, instead go visit the channels where your consumers are. That’s where the power of marketing comes in. Conversational marketing is a way of how you initiate those conversations and create a rapport with your...
Moody Price based out of Baton Rouge, LA is one of the largest providers of instrumentation & high-pressure products in the United States. With over $6 million of inventory, Moody Price offers on-site inventory management trailers that can be...
I had a chance to moderate a panel discussion this week with some interesting people in the B2B space. I hope you will learn too. Ryan Van Hoozer, VP of Operations, Marysville Marine DistributorsKenn Glenn, Marketing Director, Marysville Marine...